Robert Roth

Bio:

With a career spanning nearly six decades, Robert Roth is one of the most respected figures in the live entertainment and lighting production industries. Currently serving as vice president of Live Events at 4Wall Entertainment, Roth brings an extraordinary depth of experience, leadership, and creative vision to every project he undertakes.

At just fourteen, Robert Roth started his whole journey with The Aurora Lite Show, a swirling, psychedelic projection performance that sparked a lifelong passion for light, music, and the art of live production. That early fascination grew into a remarkable career spanning nearly six decades across concert touring, television, and corporate events worldwide.  

In 1975 when he founded R.A. Roth, Inc., a pioneering lighting company that became a cornerstone of the concert touring industry. Over two decades, his company delivered innovative lighting systems and designs for some of the most influential musical artists of the era. His entrepreneurial drive continued with the co-founding of Source Point Design in 1983 and Night Moves Transfer in 1985, ventures that expanded his influence into scenic design, logistics, and event support.

In 1997, Roth joined PRG as vice president, helping guide the company’s growth into one of the world’s leading entertainment technology providers. A decade later, he brought his expertise to Christie Lites, where he spent 15 years as a Sales Executive, cultivating long-term partnerships with some of the most prominent names in live touring, television, and corporate production.

In 2023, Roth joined 4Wall Entertainment, where his appointment as Vice President of Live Events marks both a continuation and evolution of his storied career. His impressive portfolio includes collaborations with global superstars such as Eagles, Ozzy Osbourne, Billy Joel, Bad Bunny, The Jacksons, Rick James, Kool & the Gang, Eric Church, Metallica, and Justin Bieber, among many others. Known for his ability to balance artistic vision with technical precision and logistical excellence, Roth has helped define the standard for large-scale live event production.

Upon joining 4Wall, Roth immediately made an impact, overseeing the logistical and technical coordination for The Trilogy Tour featuring Enrique Iglesias, Pitbull, and Ricky Martin. His leadership and attention to detail ensured a seamless deployment and integration of new lighting systems within a single day — a testament to his unmatched expertise and dedication.

Throughout his career, Robert Roth has been recognized not only for his technical mastery but also for his ability to nurture teams, build client trust, and elevate every production he touches. His lifelong passion for innovation continues to drive him as he helps shape the future of live event production with 4Wall Entertainment.