Kevin O'Neill

Bio:

Kevin O’Neill is the Vice President of Creative & Strategy at iGotcha Media, where he leads the agency’s creative vision, content strategy, and integrated brand experience offerings. Since joining in 2023, he has been instrumental in helping brands connect with audiences through immersive digital signage, digital-out-of-home networks, and interactive environments that blend storytelling, technology, and design.

Kevin brings deep expertise in content strategy, creative direction, and experience design. He has a proven track record of guiding multidisciplinary teams to deliver scalable, strategically aligned solutions that meet both creative ambitions and operational realities. His work focuses on ensuring that content not only captures attention but also drives measurable impact across complex digital ecosystems.

Prior to joining iGotcha Media, Kevin held leadership roles, including Associate Creative Director at SJC Content, as well as earlier positions as an Animator and Art Director. Throughout his career, he has built a reputation for blending creative innovation with strategic thinking, helping organizations elevate their brand presence through compelling visual and interactive experiences.

Kevin holds a Bachelor of Arts in Media, Information & Technoculture from Western University and a Diploma in Multimedia Design & Production from Fanshawe College.

At iGotcha Media, Kevin plays a key role in shaping creative strategies for retail environments, corporate spaces, and large-scale experiential installations. He has also contributed to the broader industry as a speaker, including a presentation at Digital Signage Experience (DSE) 2024, where he shared insights into transparent LED activations developed for T-Mobile Arena, home of the Vegas Golden Knights.

Combining creative leadership with a deep understanding of how content, user experience, and technology intersect, Kevin champions a strategy-first approach to experience design. His work helps brands move beyond standalone screens to create cohesive, immersive environments that engage audiences and deliver lasting business value.