How Live Events Actually Hire: Getting the Call at Every Level

Roughly 85% of jobs in live events never get posted. They move through a text from a tour manager or a name passed between production managers at 2 AM. Whether you're chasing your first gig, trying to go from local work to national tours, or staffing a crew yourself, that hidden network decides who works. Nikki Sanz went from cold-emailing every production company in Nashville to touring with Eric Church, George Strait and Beyoncé. She then built Giggs, the professional network used by 50,000+ crew and 2,000 companies including Live Nation, AEG and CAA. In this candid conversation she breaks down how hiring really happens now: what gets you the first call, what keeps you on the list, and what companies look for when they're choosing between two qualified people.