The Rig Behind the Gig: Business Skills Every Creative Professional Should Know

Session details:

Behind every great show is a talented team—and behind every sustainable career in entertainment technology is a solid business foundation. Whether you're freelancing, leading a crew, or running a small operation, this 60-minute session and speaker panel dives into the practical business strategies that keep creative professionals working and growing: managing unpredictable cash flow, pricing your time and talent, negotiating contracts, and building a future beyond the next gig.

Led by Joe Sherbanee, Director of Integrated Systems for AKJOHNSTON—a premiere creative agency and design-build systems integration company—this session provides insights from his upcoming book "Business for Creatives," launching June 24. Designed specifically for those working in entertainment technology, the discussion will equip you with tools to make smarter decisions, protect your time, and better navigate the business side of a creative career.

Because knowing your gear is essential—but knowing your business is what keeps you in demand.