November 13-19, 2017
Exhibits: November 17-19, 2017
Las Vegas Convention Center • Las Vegas, NV

Front Row Sponsors:

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  • Linkoping, 
  • Sweden

Company Description

Dataton is the creator of award-winning WATCHOUT multi-display and mapping software. Flexible and reliable, WATCHOUT is the choice of professional show creators worldwide – whenever you need to impress and entertain with stills, animations, graphics, video, sound and live feeds in a single show across multiple displays. At LDI, we'll be showing WATCHOUT and its smooth workflow for advanced projection mapping, plus new features for video-over-IP support with NDI and 24-channel ASIO audio. We’ll also be demonstrating our range of WATCHPAX and WATCHMAX media servers, including brand new WATCHPAX 20. Talk to an expert – meet Dataton and our North American Premium Partner, Show Sage LLC, at booth #931.

Brands: Dataton WATCHOUT multi-display software; Dataton WATCHPAX 2, WATCHPAX 4, WATCHPAX 20, WATCHMAX media servers


 Press Releases

  • Linköping, Sweden: The latest release of WATCHOUT, Dataton’s award-winning multi-display production and playback system, introduces strong new features for live IP production workflow and superior sound management. With support for NDI and ASIO protocols, WATCHOUT offers a host of benefits in terms of flexibility, media quality, deployment time and, not least, costs.

    For video-over-IP, the WATCHOUT release utilises Newtek’s NDI open protocol which enables multiple high-quality, low latency, frame-accurate network video streams. WATCHOUT also strengthens its offering with support for ASIO, a multi-channel audio transfer protocol. Using ASIO, WATCHOUT gains control over the sound device, enabling low-latency access of up to 24 audio channels. That’s great news for producers working with complex sound scenarios as part of their multi-screen show.

    “WATCHOUT producers place high demands on media quality and synchronization,” says Miroslav Andel, Chief Software Developer, Dataton AB. “These new features empower users, giving them greater flexibility and bypassing the technical and physical limitations of standard broadcast infrastructure. That paves the way for new working methods and creativity.”   

    Visit Dataton and Show Sage LLC, Dataton’s North American Premium Partner, at LDI Show, Booth 931, Las Vegas for a demonstration!

    About Dataton

    Founded in 1973, Swedish show control developer and manufacturer, Dataton serves core markets in multi-media entertainment, visitor attractions, digital signage, scenography, event production and corporate AV. The company’s flagship product is the award-winning Dataton WATCHOUT multi-display production and presentation system. Fully scalable, software-based and requiring no proprietary hardware, WATCHOUT orchestrates still images, animations, graphics, video, sound and live feeds into a single impressive show across multiple display areas, either soft-edge blended or scattered. Research and development facilities are in Linköping, Sweden, and Dataton has worldwide representation through an established partner network. To find out more, please visit: dataton.com

    For more info, please visit www.dataton.com or contact:

    Jacquie McHale, Communications Officer

    press@dataton.com, mobile: +46 70 3047 569   

    www.facebook.com/Dataton | www.twitter.com/dataton | www.instagram.com/dataton/

  • You can't miss the latest attraction at The Dubai Mall: the new curved video wall above the Dubai Aquarium & Underwater Zoo measures a stunning 700 square meters with 1.7 billion pixels on 820 OLED displays. Behind the scenes, you'll find Dataton's award-winning WATCHOUT multi-display production and playback system, WATCHNET manager software and WATCHPAX 4 servers delivering breath-taking, high-resolution content for the mall's estimated 80 million visitors. 

    The new video wall at The Dubai Mall, unveiled by Emaar Entertainment in August 2017, takes digital signage into a whole new realm and has already earned a hat-trick of records, in partnership with LG: largest OLED screen, highest resolution video wall and largest high-definition video wall. The wall is a magnificent, 50-meter wide, wave-like configuration spanning two storeys and fully visible from the ground floor at The Dubai Mall, the world’s most visited retail destination. Dataton’s WATCHOUT multi-display system and compact WATCHPAX 4 media servers handle content production and delivery, while LG’s flexible OLED screens provide the vibrant colour range and wider viewing angle necessary at the location. Show control onsite, including show selection and power cycling, is via Dataton WATCHNET manager software. All functions and the user interface were tailored to meet the venue's specific requirements.

    Fifty-two media servers in action

    “The wall is designed to promote the aquarium, but will also provide a visually-exciting canvas for other content and companies, and with such a high-profile installation there are, of course, great demands on content quality and reliability,” said Trond Solvold, Sales Director at Dataton. “WATCHOUT with WATCHPAX 4 was likely the only system in the world that could pull off such a complex installation. The system needed to be flexible and scalable, and requests for future functionality left other systems far behind, making our solution the best choice for the installation."

    At Dubai's latest attraction, WATCHOUT is teamed with 52 of Dataton’s WATCHPAX 4 media servers, each pushing content to sixteen 55-inch LG OLED panels. Trond Solvold, Dataton, continued: “Besides high performance, the media servers needed to be robust to handle almost 24/7 use and have a compact form factor. Space is incredibly tight behind the video wall – virtually non-existent – and extensive cabling to a server room was never an option. That meant each server had to sit close to the screens. With quad 4K video outputs and a trim A4-size footprint, the WATCHPAX units were eminently suited to the task.”

    Pioneering digital signage

    The Dubai Mall video wall is part of owner Emaar Entertainment’s ongoing strategy to provide world-class edutainment using innovative platforms. Dubai-based systems integrator, DigiComm, supplied the technical specification, solution and installation expertise for the project, coordinating with key suppliers Dataton, LG, and the client, Emaar Entertainment.

    Maitha Al Dossari, Chief Executive Officer of Emaar Entertainment, said: “Emaar Entertainment continues to push the boundaries and achieve greater heights through innovative installations and attractions. We’re committed to delivering the best in the industry and are honoured that the new OLED screen at Dubai Aquarium & Underwater Zoo has received three world record achievements, underpinning our commitment to pioneering innovative attractions, continued advancements in technology and digital attractions, and inspiring joy.”

    “LG has always pushed boundaries with innovative display technologies, especially with its pioneering OLED technology. In the heart of The Dubai Mall, we are proud to showcase to the world a global example of how LG digital signage products provide innovative solutions that B2B customers of today demand, creating a visitor experience unlike anything anyone has ever witnessed,” said Mr. Kevin Cha, President of LG Electronics, Middle East and Africa.

    Visit Dataton and Show Sage LLC, Dataton’s North American Premium Partner, at LDI Show, Booth 931, Las Vegas to find out more!

    About Dataton
    Dataton is the creator of the award-winning WATCHOUT multi-display production and projection-mapping system, WATCHPAX and WATCHMAX media servers. Founded in 1973, Dataton serves core markets in leisure and attractions industries, broadcast and theater, live events and corporate AV. Dataton is based in Sweden with worldwide representation through an established partner network. To find out more, please visit: dataton.com.

    The Dataton premium partner in UAE is Prolab LLC. www.prolabllc.com

    About Emaar Entertainment
    Emaar Entertainment is a leading operator of exceptional experiences that bring delight, enrich lives and surpass customer expectations. Defined by pioneering attractions that are unique, and transcend just entertainment or leisure, Emaar Entertainment focuses on delivering top quality entertainment, led by un-matched industry expertise. Emaar Entertainment today manages a world-class portfolio of attractions that delight millions of customers. Driving the entertainment and leisure operations at all mall developments under Emaar Malls, Emaar Entertainment is credited with developing and managing some of Dubai’s most-visited leisure attractions, including The Dubai Mall and Dubai Aquarium & Underwater Zoo. For more information, please visit www.emaar.com

    For more info, please visit www.dataton.com or contact:             

    Jacquie McHale, Communications Officer

    press@dataton.com, mobile: +46 70 3047 569   

    www.facebook.com/Dataton | www.twitter.com/dataton | www.instagram.com/dataton/

  • Dataton will show the latest ultra-compact addition to its WATCHPAX range of media servers at booth 931, LDI 2017. Visitors are invited to get hands-on with WATCHPAX 20, a rugged plug-and-play unit with two 4K outputs – in a practical pocket-size format.

    Dataton’s range of WATCHPAX media servers now consists of three models. All models feature a built-in WATCHOUT license, letting users quickly tap into the creative power of the award-winning multi-display system. The latest addition, WATCHPAX 20, unites great looks with solid plug-and-play performance and 2 x 4K playback. With the image quality available through the dual 4K outputs and its trim 5 x 5 x 1 inch footprint, WATCHPAX 20 is a smart solution for theaters and touring applications, as well as museums, video walls and high-end retail applications.

    “We believe in making life easier for busy integrators, installers and show-creators,” said Trond Solvold, Sales Director, Dataton. “WATCHPAX 20 is ready-tuned and tweaked, keeping setup time to the minimum, with a discreet exterior that means it’s never out of place. Besides being renowned for the sheer scope of its features, our multi-display presentation system, WATCHOUT, is known for its ease of use. Dataton’s range of media players reflect that same way of thinking.” 

    Visit Dataton and Show Sage LLC, Dataton’s North American Premium Partner, at LDI Show, Booth 931, Las Vegas.

    About Dataton

    Founded in 1973, Swedish show control developer and manufacturer, Dataton serves core markets in multi-media entertainment, visitor attractions, digital signage, scenography, event production and corporate AV. The company’s flagship product is the award-winning Dataton WATCHOUT multi-display production and presentation system. Fully scalable, software-based and requiring no proprietary hardware, WATCHOUT orchestrates still images, animations, graphics, video, sound and live feeds into a single impressive show across multiple display areas, either soft-edge blended or scattered. Research and development facilities are in Linköping, Sweden, and Dataton has worldwide representation through an established partner network. To find out more, please visit: dataton.com

    For more info, please visit www.dataton.com or contact:             

    Jacquie McHale, Communications Officer

    press@dataton.com, mobile: +46 70 3047 569   

    www.facebook.com/Dataton | www.twitter.com/dataton | www.instagram.com/dataton/


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